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Alessandro was our long-standing client for the whole SEO part. After the latest changes to his e-commerce, he found visibility problems, so he asked us to intervene with an advanced audit to understand the problems and study an SEO strategy to improve its visibility.
Our activity focused exclusively on the SEO optimisation of the portal, analysing all the technical and strategic aspects.
Thanks to a comprehensive and advanced SEO Audit, it was possible to identify technical problems with the site. The SEO optimisation not only increased the number of keywords on the first page, but also improved the search intent by generating an increase in site visibility.
All technical SEO aspects made it possible to recruit profiled visitors and increase the e-commerce conversion rate.
Thanks to optimization, the website increased 65% of organic traffic.
We analyzed users intents and theirs navigational behaviours + specific keywords research and created a content plan.
During this period, the client increased his revenues of +49% compared to the previous year.
“We have to find a method to get new clients: we would like to use Digital Marketing as our sales team.” Francesco, Managing Director, said to us.
Tecsaving had only a website: no social media, no promotional activity, no visibility Today Facebook Ads is the first channel of revenue, followed by SEO.
We started creating two different landing pages to do A/B test and CRO analysis.
Once we identified the best landing page, we’ve set up the strategy to get not only several leads but qualified ones.
Tests after tests we found the best solution for our client.
We’ve run Google Ads and Bing Ads, Linkedin Ads and Facebook Ads campaigns: after six months of testing and analysis, we’ve found that Facebook Ads was the best performing channel (yes, Facebook for a B2B business!).
Also now Facebook Ads is the first main channel that drives conversions: prospects who fill the form to get a quotation
We’ve tested:
We’ve realized an Audit SEO, a market research and a keyword research that have shown how much people were searching for industrial ai conditioning.
We started working on SEO:
The business now ranks for specific keywords in the first positions of the Google serp.
When Alessandro, ex Marketing Manager of the Company, have contacted us, Il Valutatore has just one website: nobody knew the brand and its service.
Alessandro asked to develop a step-by-step Digital Strategy, starting small.
Today Il Valutatore plays a very important role in Italy for what concerns the estimate of used cars and is doing adv on television.
The SEO strategy allowed us to:
We optimized the cost per conversion thanks to successful Google Ads campaigns.
The cost per lead has decreased from 9,30€ of the previous year to 1,30€ thanks UX analysis, CRO analysis and SEO+Google Ads.
Sessions increased by 250% thanks Digital PR activities, SEO and On Site Optimization.
