{"id":8137,"date":"2024-10-24T09:12:02","date_gmt":"2024-10-24T09:12:02","guid":{"rendered":"https:\/\/www.yourdigitalweb.com\/?p=8137"},"modified":"2024-10-24T09:12:02","modified_gmt":"2024-10-24T09:12:02","slug":"how-to-optimise-your-content-for-lead-generation","status":"publish","type":"post","link":"https:\/\/www.yourdigitalweb.com\/en\/how-to-optimise-your-content-for-lead-generation\/","title":{"rendered":"How to optimise your Content for Lead Generation"},"content":{"rendered":"<p>Effective Content Marketing brings you <strong>leads and conversions.<\/strong><\/p>\n<p>It&#8217;s not about writing something just to spread your voice online, but it&#8217;s all about crating a strong strategy and <strong>writing with purpose,<\/strong> having clearly in mind which are your goals: what do you want to achieve with your content?<\/p>\n<ul>\n<li>an established powerful brand awareness?<\/li>\n<li>a new brand positioning?<\/li>\n<li>finding a new audience?<\/li>\n<li>getting leads and quote requests?<\/li>\n<\/ul>\n<p>How can you use your <strong>Content Marketing for Lead Generation<\/strong>? I&#8217;ll explain you how to do it in a very easy and practical way in this article, that is a sum up of my <strong>podcast<\/strong> for Cracking Copy, a marketing and copywriting podcast by Ella Hoyos and Minnie McBride. <a href=\"https:\/\/open.spotify.com\/episode\/5Th7X1U2nFeHxUPgJftWBT?si=_CuYCNyRSWOBcVYw1840nw\" target=\"_blank\" rel=\"noopener\"><strong>You can listen to the full podcast episode here.<\/strong><\/a><\/p>\n<h2>Lead Generation Content: what does it mean<\/h2>\n<p>Your content should always bring leads and conversions. Otherwise why are you creating content?<\/p>\n<p>Thousands of sessions to your website are not enough to increase sales: only <strong>high-conversion copy and content<\/strong> could do it. Creating Lead Generation Content means creating content that is high-engaging and <strong>answers to your audience needs<\/strong>. It&#8217;s often a content based on <strong>user intents<\/strong> (keywords and user researches), but it also come from online listening in social media groups discussions or <strong>micro data analysis.<\/strong><\/p>\n<p>There is no difference between creating content for branding and lead generation and SEO. In both cases, you&#8217;ve to care about your target and users researches: even if your content is just for branding, it has to be found on Google, otherwise you put a lot of effort in creating a piece of content that nobody will find.<\/p>\n<h2>2 most common errors that people make when creating content for lead generation<\/h2>\n<p>The first big error is <strong>not considering and understanding your target:<\/strong> it&#8217;s not enough to know demographics and so on. You have to deeply understand your audience, it&#8217;s journey, its pains&amp;gains.<\/p>\n<p>The second error is publishing <strong>only promotional content:<\/strong> people don&#8217;t care about how much your brand amazing is, but how they can solve a problem with your product or service.<\/p>\n<h2>How to get leads from social media and email list<\/h2>\n<p>The best way os <strong>running ads<\/strong> because advertising brings you leads in less time than organic activities but, when you stop it, every lead won&#8217;t arrive anymore.<\/p>\n<p>You can also rely on organic content that must be extremely <strong>helpful for your audienc<\/strong>e: you could also build authority and trust and a strong brand awareness that will be strong forever. Think about blogs, podcasts, videos.<\/p>\n<h2 class=\"p1\">2 Content Strategies that work best for <i>organic <\/i>lead generation on different social media platforms<\/h2>\n<p><strong>1 | Helpful content.<\/strong><\/p>\n<p>Creating content that solves a problem to your target. For example, when doing a keyword research, you discover that people search for a specific intent on Google: start writing a piece of content about that, answering to your target questions.<\/p>\n<p>You can use several tools, such as <strong>Semrush, Ubersugget, AnwerThePublic.<\/strong><\/p>\n<p>This is a research I did for a client in the air conditioning: AnswerThePublic got me many questions and intents users search for on Google. These are all ideas for pieces of content: blogposts, podcasts, videos, infographics, maps, social media posts.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-8224 size-full\" src=\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/answer_the_public.png\" alt=\"answer_the_public\" width=\"1556\" height=\"1896\" title=\"\" srcset=\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/answer_the_public.png 1556w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/answer_the_public-246x300.png 246w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/answer_the_public-840x1024.png 840w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/answer_the_public-768x936.png 768w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/answer_the_public-1261x1536.png 1261w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/answer_the_public-600x731.png 600w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/answer_the_public-533x649.png 533w\" sizes=\"(max-width: 1556px) 100vw, 1556px\" \/><\/p>\n<p><strong>2 | Content that engages with the community and creates empathy:<\/strong><\/p>\n<ul>\n<li>behind the scenes<\/li>\n<li>brand values<\/li>\n<li>storytelling<\/li>\n<li>showing people at work<\/li>\n<\/ul>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-8226 size-full\" src=\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/engaging_content.jpg\" alt=\"engaging_content\" width=\"900\" height=\"463\" title=\"\" srcset=\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/engaging_content.jpg 900w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/engaging_content-300x154.jpg 300w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/engaging_content-768x395.jpg 768w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2024\/10\/engaging_content-600x309.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/h2>\n<h2 class=\"p1\">How to measure the success of a content strategy in terms of lead generation and conversions<\/h2>\n<p>You can track KPIs you identified when creating the strategy. Some examples:<\/p>\n<ul>\n<li>new leads\/new quote requests<\/li>\n<li>questions about your product or service<\/li>\n<li>website sessions<\/li>\n<li>time spent on your website\/on specific pages<\/li>\n<li>bounce rate (&lt;60% is generally good)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Effective Content Marketing brings you leads and conversions. It&#8217;s not about writing something just to spread your voice online, but it&#8217;s all about crating a strong strategy and writing with purpose, having clearly in mind which are your goals: what do you want to achieve with your content? an established powerful brand awareness? a new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,56],"tags":[],"post_folder":[],"class_list":["post-8137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-e-content-en","category-social-blog"],"_links":{"self":[{"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/posts\/8137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/comments?post=8137"}],"version-history":[{"count":4,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/posts\/8137\/revisions"}],"predecessor-version":[{"id":8228,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/posts\/8137\/revisions\/8228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/media\/8138"}],"wp:attachment":[{"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/media?parent=8137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/categories?post=8137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/tags?post=8137"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/post_folder?post=8137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}