![\"create-landing-page\"](\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2022\/10\/create-landing-page.jpg\" "\\"\\"")
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The difference between landing page and your website<\/h2>\n
Every time you decide to create and run online campaigns (Google Ads, Bing Ads, Social Ads, but also SEO strategies), please use a landing page and not your website<\/strong>: the landing page has some high-converting elements that your website don’t have.<\/p>\n So don’t think “Ok, I’ve my website, so I’m ready to start converting campaigns. I’ll address people to my website contact page”.<\/p>\n Why?<\/p>\n Your contact page will be full of information, such as:<\/p>\n It’s too chaotic, it doesn’t go straight to the point.<\/strong><\/p>\n The risk is that the user skips and closes the page.<\/p>\n That’s what we don’t want, right?<\/p>\n A landing page is composed by some key elements that follow the persuasive marketing nice-to-have.<\/p>\n The main differences between a landing page and a website<\/strong> are:<\/p>\n Every landing page should be:<\/p>\n My suggestion is to create two landing pages<\/strong> for each goal you have, so you can do some A\/B tests<\/strong> in order to understand which elements are successful for you conversion rate and you’ll be able to optimize it.<\/p>\n Take care of these notes to increase your landing page optimization rate.<\/p>\n It’s one of the most important element because you grab the attention of your reader.<\/p>\n Pay attention to what you write in your headline: the user has to find the same message he\/she say in your ads. This gives a sense of continuity and reassurance of the communication.<\/p>\n If you talk about a special offer of 50% sales for the Black Friday on your Google or Social Ads, make sure your headline has some keywords of the ads copy. For instance: “Join our Black Friday offer: -50%”.<\/p>\n The user has to understand that you can solve his\/her problems if he\/she fill in the form.<\/p>\n Some tips to create impressive headlines:<\/p>\n They immediately communicate concreteness<\/p>\n “5 tips to find your perfect house”<\/em><\/p>\n Allow the user to identificate himself\/herself in the situation<\/p>\n “And if I tell you that…”, “Have you ever thought…”<\/em><\/p>\n It pushed the dialogue, the online conversation and make the user reading all the text to discover more<\/p>\n “Are you tired to procrastinate?”<\/em><\/p>\n “How to balance work and life”<\/em><\/p>\n “Two years ago I was living the your same situation. I was struggling with productivity”<\/em><\/p>\n “+300 subscribers to my newsletter in just 1 day”<\/em><\/p>\n According to Unbounce<\/a>, headlines with a positive tone focused on benefits registered more than 40% of conversion:<\/p>\n Use these elements as suggestions: remember to do A\/B test to find what’s the best solution for your landing page.<\/p>\n I love doing tests.<\/p>\n In this case (in Italian, sorry) I compared two different headlines: one focused on the main benefit for the Italian entrepreneur (saving money) – headline A; the other one focused on emotion (headline B), that is more serenity and productivity while working.<\/p>\n Which has been the most successful headline? The first one, the A, focused on the benefit related to money.<\/p>\n Your text should be focused on the main benefits\/advantages<\/strong> for the user, not on the features of your product or services: why the user should fill in the form with his\/her data?<\/p>\n Example. Instead of writing “Our jeans are 100% cotton, easy-washing, …” try “You’ll feel like a superwoman wearing these jeans: are you ready to live you best day in your life?”<\/p>\n When explaining the benefits, don’t forget the Web Copywriting<\/strong> nice-to-have:<\/p>\n See a clear example here below from Hubspot blog<\/a>:<\/p>\n Magical tip for you: before writing your copy, do a listening online to figure our what and how your target talks about your topic. The key is to talk as your target.<\/p>\n To do it, try these techniques:<\/p><\/blockquote>\n Images and or videos are extremely important because they:<\/li>\n It’s the key-element that drives conversions. Some useful tips:<\/p>\n The Call-To-Action must be unique and with one goal: conversions.<\/p>\n An Unbounce reasearch<\/a> shows how CTA with “my” formula get 90% more conversions<\/strong>.<\/p>\n People who say how useful is your product or service are your main treasure. Because people trust in others people.<\/strong><\/p>\n Use tool like Hotjar<\/a><\/strong> to see how the user navigate your landing page: look at the heatmap to know where his attention is focused on.<\/p>\n Pay attention also to recordings that show who and where the user click on your landing, how much time spend on it and others useful insights.<\/p>\n Key tip: keep track of what you see using Hotjar. Create an Excel file where you write down all important information. For example: “the user just scrolled down. Didn’t click on anything.”<\/p><\/blockquote>\n Do a keyword research and be sure to be present in the first page of Google when people search for your product or service.<\/p>\n You can use tools such as:<\/p>\n It can make the difference when talking about conversion: for someone is crucial to chat with the team of the Company to know more about the features or to solve some doubts.<\/p>\n What a pity loose a potential client who is interested but just need more info in that moment!<\/p>\n My practical tips to optimize your page for Ads campaigns:<\/p>\n There are many tools that can allow you not just to create but also to optimize your landing page.<\/p>\n Hotjar<\/strong><\/a><\/p>\n I love it!<\/p>\n I always use Hotjar non only to analyze landing pages but every website I manage.<\/p>\n When a Company or brand becomes our client, the first think I do is installing Hotjar code to start analyzing the situation.<\/p>\n It’s so useful to understand how users browse your website, if they scroll it entirely or just the top banner, where their attention focuses.<\/p>\n If in doubt, try the free version. You’ll fall in love!<\/p>\n Leadpages<\/strong><\/a><\/p>\n Fantastic tool not only to create landing pages but also to optimize them and make them really convert.<\/p>\n It’s easy to use and it allows you the maximum of customization. It also gives you suggestions to improve your conversions.<\/p>\n Absolutely recommended.<\/p>\n Instapage<\/strong><\/a><\/p>\n A brilliant alternative to Leadpages.<\/p>\n It’s leader in A7B testing and personalization features.<\/p>\n\n
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![\"difference-landing-page-website\"](\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2022\/10\/difference-landing-page-website.jpg\" "\\"\\"")
<\/p>\nLanding Page Optimization Tips<\/h2>\n
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1. Headline<\/h3>\n
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![\"landing-page-conversion\"](\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2022\/10\/landing-page-conversion-1024x294.png\" "\\"\\"")
<\/p>\n![\"landing-page-headline\"](\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2022\/10\/landing-page-headline-1024x323.png\" "\\"\\"")
<\/p>\n2. Copy<\/h3>\n
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![\"how-to-create-landing-page\"](\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2022\/10\/how-to-create-landing-page.jpg\" "\\"\\"")
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\n3. Visual<\/span><\/h3>\n
How to choose images for your landing page<\/h4>\n
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![\"heatmaps_landing_page\"](\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2022\/10\/heatmaps_landing_page.jpeg\" "\\"\\"")
<\/p>\n4. Form<\/h3>\n
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![\"landing-page-form\"](\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2022\/10\/landing-page-form.jpg\" "\\"\\"")
<\/p>\n5. CTA<\/h3>\n
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6. References<\/h3>\n
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7. A\/B test<\/h3>\n
![\"hotjar-conversion-optimization\"](\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2022\/10\/hotjar-conversion-optimization.jpg\" "\\"\\"")
<\/p>\n8. Optimize for SEO<\/h3>\n
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9. Introduce a live chat<\/h3>\n
How to optimize Landing Page for Google Ads and Facebook Ads<\/h2>\n
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Landing Page Optimization Tools<\/h2>\n