{"id":10375,"date":"2026-09-08T15:24:26","date_gmt":"2026-09-08T15:24:26","guid":{"rendered":"https:\/\/www.yourdigitalweb.com\/?page_id=10375"},"modified":"2026-09-08T15:26:15","modified_gmt":"2026-09-08T15:26:15","slug":"chatgpt-ads","status":"publish","type":"page","link":"https:\/\/www.yourdigitalweb.com\/en\/chatgpt-ads\/","title":{"rendered":"ChatGPT ADS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10375\" class=\"elementor elementor-10375\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d308e5a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d308e5a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-54 elementor-top-column elementor-element elementor-element-4e68c56a ot-column-items-center ot-flex-column-vertical\" data-id=\"4e68c56a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c94e314 elementor-widget elementor-widget-heading\" data-id=\"1c94e314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CHATGPT ADS &middot; ITALY &amp; EUROPE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76515f24 elementor-widget elementor-widget-heading\" data-id=\"76515f24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Be there at the moment people decide, inside ChatGPT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119bb832 elementor-widget elementor-widget-text-editor\" data-id=\"119bb832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ChatGPT Ads opened a new advertising surface built on conversation, context and intent. YourDigitalWeb designs the strategy, writes the creative, builds the landing pages and runs the campaigns, with measurement you can act on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb1434a elementor-widget elementor-widget-html\" data-id=\"1cb1434a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul style=\"list-style:none;padding:0;margin:0 0 26px 0;font-family:Montserrat,sans-serif;color:#E5E7EB;font-size:16px;line-height:1.9\"><li><span style=\"color:#FE3E6B;font-weight:700\">&rarr;<\/span> Campaign strategy, structure and setup<\/li><li><span style=\"color:#FE3E6B;font-weight:700\">&rarr;<\/span> Context strategy, creative and landing pages<\/li><li><span style=\"color:#FE3E6B;font-weight:700\">&rarr;<\/span> Tracking, conversions, reporting and optimization<\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60264ff0 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"60264ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.yourdigitalweb.com\/en\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a ChatGPT Ads assessment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-46 elementor-top-column elementor-element elementor-element-7f01bd7d ot-flex-column-vertical\" data-id=\"7f01bd7d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cacfdba elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5cacfdba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67b15c03 ot-flex-column-vertical\" data-id=\"67b15c03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-774ad6a1 elementor-widget elementor-widget-heading\" data-id=\"774ad6a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where ChatGPT Ads actually stands today<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68717050 elementor-widget elementor-widget-text-editor\" data-id=\"68717050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A lot of what circulates about advertising inside ChatGPT is out of date within weeks. Here is the current picture, and we re-check every point before we activate anything for a client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc38dfe elementor-widget elementor-widget-html\" data-id=\"1dc38dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div style=\"display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:22px;font-family:Montserrat,sans-serif\">\n      <div style=\"padding:24px;border:1px solid #E2E0DC;border-radius:10px;background:#FFFFFF\">\n        <b style=\"color:#FE3E6B;font-size:14px;letter-spacing:.4px\">LIVE IN EUROPE<\/b><br>\n        <span style=\"color:#3B3F45;font-size:15px;line-height:1.65\">Ads reached Italy and 30 other European markets in late August 2026, and self-serve access through Ads Manager opened for those markets at the end of the month.<\/span>\n      <\/div>\n      <div style=\"padding:24px;border:1px solid #E2E0DC;border-radius:10px;background:#FFFFFF\">\n        <b style=\"color:#FE3E6B;font-size:14px;letter-spacing:.4px\">WHO SEES ADS<\/b><br>\n        <span style=\"color:#3B3F45;font-size:15px;line-height:1.65\">Ads can appear for Free and Go users. Paid tiers, accounts identified as under 18 and temporary chats are excluded, so reach is smaller than ChatGPT's total audience.<\/span>\n      <\/div>\n      <div style=\"padding:24px;border:1px solid #E2E0DC;border-radius:10px;background:#FFFFFF\">\n        <b style=\"color:#FE3E6B;font-size:14px;letter-spacing:.4px\">HOW YOU BUY<\/b><br>\n        <span style=\"color:#3B3F45;font-size:15px;line-height:1.65\">CPM for reach, CPC for clicks and an optimized cost-per-click objective when the goal is conversions. Delivery is decided by an auction weighted on relevance.<\/span>\n      <\/div>\n      <div style=\"padding:24px;border:1px solid #E2E0DC;border-radius:10px;background:#FFFFFF\">\n        <b style=\"color:#FE3E6B;font-size:14px;letter-spacing:.4px\">PRIVACY IN THE EEA<\/b><br>\n        <span style=\"color:#3B3F45;font-size:15px;line-height:1.65\">Advertisers receive aggregated reporting. No access to conversations, history or memory. In the EEA personalized targeting is limited, so matching works on the context of the conversation.<\/span>\n      <\/div>\n    <\/div>\n    <p style=\"margin-top:20px;font-family:Montserrat,sans-serif;font-size:13.5px;color:#8A8F96;line-height:1.7\">\n      Status verified on 8 September 2026. The platform is still in beta: availability, formats, categories and policies change quickly, and nothing on this page should be read as a guarantee of access, placement or results.\n    <\/p>\n    <style>@media(max-width:900px){div[style*=\"repeat(4,1fr)\"]{grid-template-columns:1fr!important}}<\/style>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-737ea7b0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"737ea7b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f1df8f2 ot-flex-column-vertical\" data-id=\"1f1df8f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1011758 elementor-widget elementor-widget-heading\" data-id=\"1011758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A complete ChatGPT Ads service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-681d0f2a elementor-widget elementor-widget-text-editor\" data-id=\"681d0f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From strategy to tracking. We build campaigns designed for a conversational environment and read them together with your search, SEO and analytics stack, never as an isolated channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a75209 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6a75209\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7d0be4fd ot-flex-column-vertical\" data-id=\"7d0be4fd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51ff4cb9 elementor-widget elementor-widget-heading\" data-id=\"51ff4cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43770936 elementor-widget elementor-widget-heading\" data-id=\"43770936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategy &amp; setup<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-799442a3 elementor-widget elementor-widget-text-editor\" data-id=\"799442a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Objectives, markets, budget, campaign and ad group architecture, commercial priorities and what we deliberately leave out of the first test.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-432ba135 ot-flex-column-vertical\" data-id=\"432ba135\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16a10923 elementor-widget elementor-widget-heading\" data-id=\"16a10923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ba7374 elementor-widget elementor-widget-heading\" data-id=\"35ba7374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Context strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158f55a3 elementor-widget elementor-widget-text-editor\" data-id=\"158f55a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The conversation scenarios where your product is genuinely useful, translated into context hints, themes and signals rather than exact keywords.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-225374ec ot-flex-column-vertical\" data-id=\"225374ec\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b626b84 elementor-widget elementor-widget-heading\" data-id=\"5b626b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172561a7 elementor-widget elementor-widget-heading\" data-id=\"172561a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creative &amp; message<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f5a057 elementor-widget elementor-widget-text-editor\" data-id=\"41f5a057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Headlines, copy, visuals and a value proposition written for a decision moment, clear enough to be useful and compliant with advertising policies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-103752fd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"103752fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4d9219e9 ot-flex-column-vertical\" data-id=\"4d9219e9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59e4d330 elementor-widget elementor-widget-heading\" data-id=\"59e4d330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb21d54 elementor-widget elementor-widget-heading\" data-id=\"fb21d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campaign management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a464e3 elementor-widget elementor-widget-text-editor\" data-id=\"70a464e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Activation, budget pacing, CPC and CPM bidding, delivery control and the discipline to stop what is not working before it burns the test budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56919cbc ot-flex-column-vertical\" data-id=\"56919cbc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2432093f elementor-widget elementor-widget-heading\" data-id=\"2432093f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">05<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20021ffa elementor-widget elementor-widget-heading\" data-id=\"20021ffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tracking &amp; conversions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77999efa elementor-widget elementor-widget-text-editor\" data-id=\"77999efa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>URL structure, UTM taxonomy, conversion tracking and integration with the analytics stack you already use, so results are attributable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-267e31a3 ot-flex-column-vertical\" data-id=\"267e31a3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bcff487 elementor-widget elementor-widget-heading\" data-id=\"3bcff487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">06<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7589e473 elementor-widget elementor-widget-heading\" data-id=\"7589e473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimization &amp; reporting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665c8f31 elementor-widget elementor-widget-text-editor\" data-id=\"665c8f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CTR, CPC, CPM, conversions and signal quality, turned into a short list of what we change next and why.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10709955 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"10709955\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e8547ce ot-flex-column-vertical\" data-id=\"3e8547ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c5a91c6 elementor-widget elementor-widget-heading\" data-id=\"6c5a91c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This is not Google Ads inside a chat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aada824 elementor-widget elementor-widget-text-editor\" data-id=\"7aada824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In search advertising a person compresses a need into a few words. Inside ChatGPT they describe the goal, the constraints, the budget and the alternatives they are weighing. Relevance comes from the alignment between that conversation, the ad and the page it opens, which changes what strategy work actually means.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d66597 elementor-widget elementor-widget-html\" data-id=\"15d66597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div style=\"overflow-x:auto;margin-top:24px;font-family:Montserrat,sans-serif\">\n      <table style=\"width:100%;border-collapse:collapse;font-size:15px;min-width:640px\">\n        <thead>\n          <tr style=\"background:#17191C;color:#FFFFFF\">\n            <th style=\"text-align:left;padding:14px 16px;font-weight:700\"><\/th>\n            <th style=\"text-align:left;padding:14px 16px;font-weight:700\">Search advertising<\/th>\n            <th style=\"text-align:left;padding:14px 16px;font-weight:700;color:#FE3E6B\">ChatGPT Ads<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody style=\"color:#3B3F45\">\n          <tr style=\"border-bottom:1px solid #ECEAE6\">\n            <td style=\"padding:14px 16px;font-weight:700;color:#171717\">User input<\/td>\n            <td style=\"padding:14px 16px\">A short query, two to five words<\/td>\n            <td style=\"padding:14px 16px\">A described situation, with goal, constraints and alternatives<\/td>\n          <\/tr>\n          <tr style=\"border-bottom:1px solid #ECEAE6;background:#FAF9F7\">\n            <td style=\"padding:14px 16px;font-weight:700;color:#171717\">Targeting unit<\/td>\n            <td style=\"padding:14px 16px\">Keywords and match types<\/td>\n            <td style=\"padding:14px 16px\">Context hints describing relevant conversations, not exact match<\/td>\n          <\/tr>\n          <tr style=\"border-bottom:1px solid #ECEAE6\">\n            <td style=\"padding:14px 16px;font-weight:700;color:#171717\">What wins<\/td>\n            <td style=\"padding:14px 16px\">Bid, quality score, historical performance<\/td>\n            <td style=\"padding:14px 16px\">Relevance to the moment, weighted in the auction<\/td>\n          <\/tr>\n          <tr style=\"border-bottom:1px solid #ECEAE6;background:#FAF9F7\">\n            <td style=\"padding:14px 16px;font-weight:700;color:#171717\">Creative job<\/td>\n            <td style=\"padding:14px 16px\">Match the query and beat the competitor snippet<\/td>\n            <td style=\"padding:14px 16px\">Continue a train of thought without breaking it<\/td>\n          <\/tr>\n          <tr style=\"border-bottom:1px solid #ECEAE6\">\n            <td style=\"padding:14px 16px;font-weight:700;color:#171717\">Landing page<\/td>\n            <td style=\"padding:14px 16px\">Answers a query<\/td>\n            <td style=\"padding:14px 16px\">Answers the specific scenario the person just described<\/td>\n          <\/tr>\n          <tr style=\"background:#FAF9F7\">\n            <td style=\"padding:14px 16px;font-weight:700;color:#171717\">Audience controls<\/td>\n            <td style=\"padding:14px 16px\">Mature: demographics, remarketing, lookalikes<\/td>\n            <td style=\"padding:14px 16px\">Still developing, and more limited in the EEA<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-539cbfee elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"539cbfee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-46 elementor-top-column elementor-element elementor-element-52a8aab5 ot-column-items-center ot-flex-column-vertical\" data-id=\"52a8aab5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff8aa82 elementor-widget elementor-widget-heading\" data-id=\"1ff8aa82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WHAT AN AD LOOKS LIKE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19749160 elementor-widget elementor-widget-heading\" data-id=\"19749160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Separate from the answer, clearly labelled<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d948cc5 elementor-widget elementor-widget-text-editor\" data-id=\"1d948cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Paying does not change what ChatGPT answers. The sponsored unit sits below the response and is marked as advertising. That constraint is the whole design brief: your ad has to earn a click from someone who has just been given a useful answer for free.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b30ede elementor-widget elementor-widget-text-editor\" data-id=\"44b30ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Context &rarr; relevance &rarr; click &rarr; conversion.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c97a32 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"59c97a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.yourdigitalweb.com\/en\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See how we structure campaigns<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-54 elementor-top-column elementor-element elementor-element-5ddf78c ot-flex-column-vertical\" data-id=\"5ddf78c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1030fb73 elementor-widget elementor-widget-html\" data-id=\"1030fb73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div style=\"font-family:Montserrat,sans-serif;background:#0F1114;border:1px solid #2C3037;border-radius:14px;padding:26px;max-width:560px\">\n      <div style=\"color:#8A8F96;font-size:12px;letter-spacing:1px;margin-bottom:16px\">CHATGPT &middot; ILLUSTRATIVE EXAMPLE<\/div>\n      <div style=\"background:#1B1E23;border-radius:12px;padding:16px 18px;margin-bottom:14px\">\n        <div style=\"color:#8A8F96;font-size:12px;margin-bottom:6px\">You<\/div>\n        <div style=\"color:#F3F4F6;font-size:15px;line-height:1.6\">I'm hosting eight people on Saturday and I want to serve real Italian charcuterie. What should I order and where from?<\/div>\n      <\/div>\n      <div style=\"background:#1B1E23;border-radius:12px;padding:16px 18px;margin-bottom:18px\">\n        <div style=\"color:#8A8F96;font-size:12px;margin-bottom:6px\">ChatGPT<\/div>\n        <div style=\"color:#C9CDD3;font-size:15px;line-height:1.6\">For eight people, plan on roughly 60&ndash;80g of cured meat per person and three contrasting textures: a sweet prosciutto, a spiced salame and something aged&hellip;<\/div>\n      <\/div>\n      <div style=\"border:1px solid #33373F;border-radius:12px;padding:16px 18px;background:#15181C\">\n        <div style=\"display:flex;align-items:center;gap:8px;margin-bottom:10px\">\n          <span style=\"background:#2A2E35;color:#B9BEC6;font-size:10.5px;letter-spacing:.8px;padding:3px 8px;border-radius:4px\">SPONSORED<\/span>\n          <span style=\"color:#8A8F96;font-size:12px\">yourbrand.com<\/span>\n        <\/div>\n        <div style=\"color:#FFFFFF;font-size:16px;font-weight:700;margin-bottom:6px\">Charcuterie boxes for 8, shipped chilled in 48h<\/div>\n        <div style=\"color:#C9CDD3;font-size:14px;line-height:1.6;margin-bottom:12px\">Curated by an Italian salumeria. Three regions, tasting notes included, next-day delivery available.<\/div>\n        <span style=\"display:inline-block;background:#FE3E6B;color:#FFFFFF;font-size:13px;font-weight:700;padding:9px 16px;border-radius:4px\">Build your board<\/span>\n      <\/div>\n    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ff8f59 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9ff8f59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66d7b162 ot-flex-column-vertical\" data-id=\"66d7b162\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32cdba1c elementor-widget elementor-widget-heading\" data-id=\"32cdba1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three worked examples of context strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655a9043 elementor-widget elementor-widget-text-editor\" data-id=\"655a9043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the part most teams underestimate. Below is how we take a business and turn it into conversations, hints, creative and a destination. The examples are illustrative, built to show the method rather than to report a client campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b2384d elementor-widget elementor-widget-html\" data-id=\"16b2384d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div style=\"display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:24px;font-family:Montserrat,sans-serif\">\n\n      <div style=\"background:#FFFFFF;border:1px solid #E2E0DC;border-radius:12px;overflow:hidden\">\n        <div style=\"background:#17191C;padding:16px 20px;color:#FFFFFF;font-weight:700;font-size:16px\">Premium food &amp; wine e-commerce<\/div>\n        <div style=\"padding:20px\">\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">THE CONVERSATION<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 16px\">Someone planning a dinner, a gift or a tasting, asking what to buy and how much of it.<\/div>\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">CONTEXT HINTS<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 16px\">Hosting and menu planning, food gifting, regional Italian specialities, pairing questions.<\/div>\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">AD ANGLE<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 16px\">A ready-made selection with quantities solved for them, plus delivery certainty.<\/div>\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">DESTINATION<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 0\">A curated bundle page, not the homepage and not a 400-product category.<\/div>\n        <\/div>\n      <\/div>\n\n      <div style=\"background:#FFFFFF;border:1px solid #E2E0DC;border-radius:12px;overflow:hidden\">\n        <div style=\"background:#17191C;padding:16px 20px;color:#FFFFFF;font-weight:700;font-size:16px\">B2B software entering Italy<\/div>\n        <div style=\"padding:20px\">\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">THE CONVERSATION<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 16px\">An operations lead describing a workflow problem and comparing tools, often in Italian.<\/div>\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">CONTEXT HINTS<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 16px\">Tool evaluation and migration, integration questions, invoicing and compliance constraints.<\/div>\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">AD ANGLE<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 16px\">The one constraint competitors fail on, stated plainly, with proof available in a click.<\/div>\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">DESTINATION<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 0\">A localized comparison or use-case page in Italian, with pricing visible.<\/div>\n        <\/div>\n      <\/div>\n\n      <div style=\"background:#FFFFFF;border:1px solid #E2E0DC;border-radius:12px;overflow:hidden\">\n        <div style=\"background:#17191C;padding:16px 20px;color:#FFFFFF;font-weight:700;font-size:16px\">Hospitality and travel<\/div>\n        <div style=\"padding:20px\">\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">THE CONVERSATION<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 16px\">A traveller building an itinerary, asking where to stay and what is worth the detour.<\/div>\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">CONTEXT HINTS<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 16px\">Trip planning by region and season, family or couple travel, food and wine routes.<\/div>\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">AD ANGLE<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 16px\">Fit with the itinerary being built, with a direct booking advantage over the OTA price.<\/div>\n          <div style=\"color:#FE3E6B;font-size:12px;font-weight:700;letter-spacing:.6px\">DESTINATION<\/div>\n          <div style=\"color:#3B3F45;font-size:14.5px;line-height:1.65;margin:6px 0 0\">A dated availability page for that season, with the booking step two clicks away.<\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n    <style>@media(max-width:900px){div[style*=\"repeat(3,1fr)\"]{grid-template-columns:1fr!important}}<\/style>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20bce0bc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"20bce0bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-52 elementor-top-column elementor-element elementor-element-2938a3c5 ot-flex-column-vertical\" data-id=\"2938a3c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ead712f elementor-widget elementor-widget-heading\" data-id=\"5ead712f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How we run a ChatGPT Ads engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365e2e56 elementor-widget elementor-widget-html\" data-id=\"365e2e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div style=\"font-family:Montserrat,sans-serif\">\n      <div style=\"display:flex;gap:16px;margin-bottom:22px\">\n        <div style=\"flex:0 0 38px;height:38px;border-radius:50%;background:#FE3E6B;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:14px\">1<\/div>\n        <div><div style=\"color:#FFFFFF;font-weight:700;font-size:17px;margin-bottom:4px\">Assessment<\/div>\n        <div style=\"color:#C9CDD3;font-size:15px;line-height:1.7\">We look at your offer, margins, funnel, historical data and category eligibility, then say plainly whether this channel is worth your money yet.<\/div><\/div>\n      <\/div>\n      <div style=\"display:flex;gap:16px;margin-bottom:22px\">\n        <div style=\"flex:0 0 38px;height:38px;border-radius:50%;background:#FE3E6B;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:14px\">2<\/div>\n        <div><div style=\"color:#FFFFFF;font-weight:700;font-size:17px;margin-bottom:4px\">Architecture<\/div>\n        <div style=\"color:#C9CDD3;font-size:15px;line-height:1.7\">Objectives, budget split, campaign and ad group structure, context hints, creative sets and the landing pages each one needs.<\/div><\/div>\n      <\/div>\n      <div style=\"display:flex;gap:16px;margin-bottom:22px\">\n        <div style=\"flex:0 0 38px;height:38px;border-radius:50%;background:#FE3E6B;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:14px\">3<\/div>\n        <div><div style=\"color:#FFFFFF;font-weight:700;font-size:17px;margin-bottom:4px\">Launch<\/div>\n        <div style=\"color:#C9CDD3;font-size:15px;line-height:1.7\">Tracking configured and QA'd before a euro is spent, then a controlled start while we watch delivery and early signal quality.<\/div><\/div>\n      <\/div>\n      <div style=\"display:flex;gap:16px\">\n        <div style=\"flex:0 0 38px;height:38px;border-radius:50%;background:#FE3E6B;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:14px\">4<\/div>\n        <div><div style=\"color:#FFFFFF;font-weight:700;font-size:17px;margin-bottom:4px\">Optimization<\/div>\n        <div style=\"color:#C9CDD3;font-size:15px;line-height:1.7\">Iteration on bids, contexts, copy, assets and conversion paths, with a report that says what changed, what it did and what comes next.<\/div><\/div>\n      <\/div>\n    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-48 elementor-top-column elementor-element elementor-element-4f32a84d ot-column-items-center ot-flex-column-vertical\" data-id=\"4f32a84d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84bca3d elementor-widget elementor-widget-image\" data-id=\"84bca3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2026\/09\/chatgpt-ads-get-started-1024x674-1.png\" class=\"attachment-full size-full wp-image-10379\" alt=\"\" srcset=\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2026\/09\/chatgpt-ads-get-started-1024x674-1.png 1024w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2026\/09\/chatgpt-ads-get-started-1024x674-1-300x197.png 300w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2026\/09\/chatgpt-ads-get-started-1024x674-1-768x506.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43fee066 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"43fee066\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3017b312 ot-flex-column-vertical\" data-id=\"3017b312\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cf84882 elementor-widget elementor-widget-heading\" data-id=\"2cf84882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you get<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614ce878 elementor-widget elementor-widget-text-editor\" data-id=\"614ce878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not just an account switched on. A working system that connects advertising, data and conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55729330 elementor-widget elementor-widget-html\" data-id=\"55729330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div style=\"display:grid;grid-template-columns:repeat(2,1fr);gap:12px 40px;margin-top:22px;font-family:Montserrat,sans-serif;color:#3B3F45;font-size:15.5px;line-height:1.85\">\n      <div>&bull; Strategic plan and full campaign structure<\/div>\n      <div>&bull; Priority contexts and intents, documented<\/div>\n      <div>&bull; Ad copy and creative guidelines<\/div>\n      <div>&bull; URL, UTM and conversion tracking setup<\/div>\n      <div>&bull; Landing page and CRO recommendations<\/div>\n      <div>&bull; Dashboard covering impressions, clicks, CTR, CPC, CPM, conversions<\/div>\n      <div>&bull; Policy and brand safety review before launch<\/div>\n      <div>&bull; Periodic report with tests run, results and next actions<\/div>\n    <\/div>\n    <style>@media(max-width:800px){div[style*=\"repeat(2,1fr)\"]{grid-template-columns:1fr!important}}<\/style>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7f4778 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d7f4778\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6716cfb8 ot-flex-column-vertical\" data-id=\"6716cfb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0cb42a elementor-widget elementor-widget-heading\" data-id=\"d0cb42a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three ways to start<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9ec639 elementor-widget elementor-widget-text-editor\" data-id=\"7d9ec639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fees depend on markets, budget and the number of creative sets. We quote a fixed fee after the first call, never a percentage of media spend.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-313c8d52 elementor-widget elementor-widget-html\" data-id=\"313c8d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div style=\"display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:24px;font-family:Montserrat,sans-serif\">\n      <div style=\"background:#1B1E23;border:1px solid #2F343B;border-radius:12px;padding:26px\">\n        <div style=\"color:#FE3E6B;font-size:12.5px;font-weight:700;letter-spacing:.8px;margin-bottom:10px\">01 &middot; ASSESSMENT<\/div>\n        <div style=\"color:#FFFFFF;font-size:20px;font-weight:700;margin-bottom:12px\">Is this channel worth it for you?<\/div>\n        <div style=\"color:#C9CDD3;font-size:15px;line-height:1.75\">Two weeks. Category eligibility, demand and context mapping, competitive picture, budget scenario and a clear recommendation, including the recommendation to wait if that is the honest answer.<\/div>\n      <\/div>\n      <div style=\"background:#1B1E23;border:1px solid #FE3E6B;border-radius:12px;padding:26px\">\n        <div style=\"color:#FE3E6B;font-size:12.5px;font-weight:700;letter-spacing:.8px;margin-bottom:10px\">02 &middot; LAUNCH SPRINT<\/div>\n        <div style=\"color:#FFFFFF;font-size:20px;font-weight:700;margin-bottom:12px\">First campaigns, built properly<\/div>\n        <div style=\"color:#C9CDD3;font-size:15px;line-height:1.75\">Four to six weeks. Account and campaign architecture, context hints, creative sets, landing pages, tracking, launch and the first optimization cycle with a documented handover.<\/div>\n      <\/div>\n      <div style=\"background:#1B1E23;border:1px solid #2F343B;border-radius:12px;padding:26px\">\n        <div style=\"color:#FE3E6B;font-size:12.5px;font-weight:700;letter-spacing:.8px;margin-bottom:10px\">03 &middot; ONGOING MANAGEMENT<\/div>\n        <div style=\"color:#FFFFFF;font-size:20px;font-weight:700;margin-bottom:12px\">Run, test, scale<\/div>\n        <div style=\"color:#C9CDD3;font-size:15px;line-height:1.75\">Monthly. Delivery and budget management, continuous creative and context testing, landing page iteration, monthly reporting and coordination with your search and SEO activity.<\/div>\n      <\/div>\n    <\/div>\n    <style>@media(max-width:900px){div[style*=\"repeat(3,1fr)\"]{grid-template-columns:1fr!important}}<\/style>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65034423 elementor-widget elementor-widget-text-editor\" data-id=\"65034423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-top:26px\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235753a7 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"235753a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.yourdigitalweb.com\/en\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79aef296 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"79aef296\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47f576a5 ot-column-items-center ot-flex-column-vertical\" data-id=\"47f576a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d4edfb6 elementor-widget elementor-widget-image\" data-id=\"5d4edfb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2026\/09\/eb4a1a9d-5aa9-4899-b27b-1ce90fc0d803-1024x674-1.png\" class=\"attachment-full size-full wp-image-10381\" alt=\"\" srcset=\"https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2026\/09\/eb4a1a9d-5aa9-4899-b27b-1ce90fc0d803-1024x674-1.png 1024w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2026\/09\/eb4a1a9d-5aa9-4899-b27b-1ce90fc0d803-1024x674-1-300x197.png 300w, https:\/\/www.yourdigitalweb.com\/wp-content\/uploads\/2026\/09\/eb4a1a9d-5aa9-4899-b27b-1ce90fc0d803-1024x674-1-768x506.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39478c4a ot-column-items-center ot-flex-column-vertical\" data-id=\"39478c4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29a91e95 elementor-widget elementor-widget-heading\" data-id=\"29a91e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">MEASUREMENT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73df863a elementor-widget elementor-widget-heading\" data-id=\"73df863a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Useful data, not vanity metrics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375172ba elementor-widget elementor-widget-text-editor\" data-id=\"375172ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reporting has to answer one question: which contexts, messages and offers are producing value. Everything else is decoration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b77a983 elementor-widget elementor-widget-html\" data-id=\"6b77a983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <ul style=\"list-style:none;padding:0;margin:0;font-family:Montserrat,sans-serif;color:#3B3F45;font-size:15.5px;line-height:1.95\">\n      <li><b style=\"color:#FE3E6B\">&bull;<\/b> Impressions, clicks, CTR, average CPC and CPM by context set<\/li>\n      <li><b style=\"color:#FE3E6B\">&bull;<\/b> Conversions and cost per conversion, tied to your own analytics<\/li>\n      <li><b style=\"color:#FE3E6B\">&bull;<\/b> Landing page behaviour, so we know whether the problem is the ad or the page<\/li>\n      <li><b style=\"color:#FE3E6B\">&bull;<\/b> Incrementality questions asked honestly, given the attribution limits of a new channel<\/li>\n    <\/ul>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fb7687a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3fb7687a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b01b7cf ot-flex-column-vertical\" data-id=\"2b01b7cf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c202727 elementor-widget elementor-widget-heading\" data-id=\"3c202727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A good fit today<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1f6962 elementor-widget elementor-widget-html\" data-id=\"2e1f6962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <ul style=\"list-style:none;padding:0;margin:0;font-family:Montserrat,sans-serif;color:#C9CDD3;font-size:15.5px;line-height:1.9\">\n      <li><span style=\"color:#FE3E6B;font-weight:700\">&rarr;<\/span> Consumer categories currently permitted, such as lifestyle, home, local services, travel and experiences, digital products and training<\/li>\n      <li><span style=\"color:#FE3E6B;font-weight:700\">&rarr;<\/span> Products people research conversationally before buying<\/li>\n      <li><span style=\"color:#FE3E6B;font-weight:700\">&rarr;<\/span> Teams with working conversion tracking and a landing page they can change<\/li>\n      <li><span style=\"color:#FE3E6B;font-weight:700\">&rarr;<\/span> Budgets that can absorb a genuine learning phase rather than one week of spend<\/li>\n    <\/ul>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33c4a25d ot-flex-column-vertical\" data-id=\"33c4a25d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-184fb942 elementor-widget elementor-widget-heading\" data-id=\"184fb942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Worth waiting for<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0d2482 elementor-widget elementor-widget-html\" data-id=\"6c0d2482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <ul style=\"list-style:none;padding:0;margin:0;font-family:Montserrat,sans-serif;color:#C9CDD3;font-size:15.5px;line-height:1.9\">\n      <li><span style=\"color:#8A8F96;font-weight:700\">&rarr;<\/span> Restricted or heavily regulated categories under current advertising policies<\/li>\n      <li><span style=\"color:#FE3E6B;font-weight:700\">&rarr;<\/span> Strategies that depend on remarketing or lookalike audiences, which are not there yet<\/li>\n      <li><span style=\"color:#8A8F96;font-weight:700\">&rarr;<\/span> Very long B2B cycles where a first test cannot produce a readable signal<\/li>\n      <li><span style=\"color:#FE3E6B;font-weight:700\">&rarr;<\/span> Sites with no conversion tracking, where spend cannot be evaluated at all<\/li>\n    <\/ul>\n    <p style=\"font-family:Montserrat,sans-serif;color:#8A8F96;font-size:13.5px;line-height:1.7;margin-top:18px\">We would rather tell you to wait a quarter than sell you a test you cannot read.<\/p>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f894915 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1f894915\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2be35eba ot-flex-column-vertical\" data-id=\"2be35eba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d16ec24 elementor-widget elementor-widget-heading\" data-id=\"3d16ec24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ChatGPT Ads: the questions companies actually ask<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23be748e elementor-widget elementor-widget-text-editor\" data-id=\"23be748e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Short answers, kept current. If something here has changed by the time you read it, ask us and we will tell you what moved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-453aa8eb elementor-widget elementor-widget-html\" data-id=\"453aa8eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>details.ydw-faq summary::-webkit-details-marker{display:none}details.ydw-faq summary::after{content:\"+\";float:right;color:#FE3E6B;font-weight:700}details.ydw-faq[open] summary::after{content:\"\u2013\"}<\/style><div style=\"font-family:Montserrat,sans-serif;margin-top:22px\"><details class=\"ydw-faq\" style=\"background:#FFFFFF;border:1px solid #E2E0DC;border-radius:10px;padding:18px 22px;margin-bottom:10px\"><summary style=\"cursor:pointer;font-weight:700;font-size:16.5px;color:#171717;list-style:none\">Is ChatGPT Ads available in Italy and Europe?<\/summary><div style=\"color:#3B3F45;font-size:15.5px;line-height:1.75;margin-top:12px\">Yes. Ads reached Italy and 30 other European markets in late August 2026, and self-serve access through Ads Manager opened for those markets shortly after. Availability and access routes keep evolving, so we verify current conditions before every activation.<\/div><\/details><details class=\"ydw-faq\" style=\"background:#FFFFFF;border:1px solid #E2E0DC;border-radius:10px;padding:18px 22px;margin-bottom:10px\"><summary style=\"cursor:pointer;font-weight:700;font-size:16.5px;color:#171717;list-style:none\">Where do the ads appear?<\/summary><div style=\"color:#3B3F45;font-size:15.5px;line-height:1.75;margin-top:12px\">Below ChatGPT's answers, clearly labelled as sponsored and kept separate from the response itself. Paying does not change what the model says.<\/div><\/details><details class=\"ydw-faq\" style=\"background:#FFFFFF;border:1px solid #E2E0DC;border-radius:10px;padding:18px 22px;margin-bottom:10px\"><summary style=\"cursor:pointer;font-weight:700;font-size:16.5px;color:#171717;list-style:none\">Who can actually see the ads?<\/summary><div style=\"color:#3B3F45;font-size:15.5px;line-height:1.75;margin-top:12px\">Ads can be shown to Free and Go users. Paid tiers, accounts identified as under 18 and temporary chats are excluded, so advertising reach is smaller than ChatGPT's overall audience.<\/div><\/details><details class=\"ydw-faq\" style=\"background:#FFFFFF;border:1px solid #E2E0DC;border-radius:10px;padding:18px 22px;margin-bottom:10px\"><summary style=\"cursor:pointer;font-weight:700;font-size:16.5px;color:#171717;list-style:none\">Do you buy on CPC or CPM?<\/summary><div style=\"color:#3B3F45;font-size:15.5px;line-height:1.75;margin-top:12px\">Both are supported, along with an optimized cost-per-click objective for conversion goals. The choice depends on whether you are buying reach, clicks or measurable actions, and we usually start with a structure that lets us compare.<\/div><\/details><details class=\"ydw-faq\" style=\"background:#FFFFFF;border:1px solid #E2E0DC;border-radius:10px;padding:18px 22px;margin-bottom:10px\"><summary style=\"cursor:pointer;font-weight:700;font-size:16.5px;color:#171717;list-style:none\">Does targeting work with exact keywords?<\/summary><div style=\"color:#3B3F45;font-size:15.5px;line-height:1.75;margin-top:12px\">No. Advertisers supply context hints describing conversations, themes and relevant terms. They are not exact-match keywords and they do not guarantee placement in any specific conversation.<\/div><\/details><details class=\"ydw-faq\" style=\"background:#FFFFFF;border:1px solid #E2E0DC;border-radius:10px;padding:18px 22px;margin-bottom:10px\"><summary style=\"cursor:pointer;font-weight:700;font-size:16.5px;color:#171717;list-style:none\">What about privacy and the GDPR?<\/summary><div style=\"color:#3B3F45;font-size:15.5px;line-height:1.75;margin-top:12px\">Advertisers receive aggregated reporting and do not see conversations, history, memory or personal data. In the EEA personalized targeting is limited, so relevance comes mainly from the context of the current conversation.<\/div><\/details><details class=\"ydw-faq\" style=\"background:#FFFFFF;border:1px solid #E2E0DC;border-radius:10px;padding:18px 22px;margin-bottom:10px\"><summary style=\"cursor:pointer;font-weight:700;font-size:16.5px;color:#171717;list-style:none\">What can be measured?<\/summary><div style=\"color:#3B3F45;font-size:15.5px;line-height:1.75;margin-top:12px\">Impressions, clicks, spend, CTR, average CPC and CPM, and conversions. We add UTM taxonomy and conversion tracking so the data reconciles with your own analytics rather than living in a silo.<\/div><\/details><details class=\"ydw-faq\" style=\"background:#FFFFFF;border:1px solid #E2E0DC;border-radius:10px;padding:18px 22px;margin-bottom:10px\"><summary style=\"cursor:pointer;font-weight:700;font-size:16.5px;color:#171717;list-style:none\">Are you an official OpenAI partner?<\/summary><div style=\"color:#3B3F45;font-size:15.5px;line-height:1.75;margin-top:12px\">No, and this page makes no such claim. We provide independent strategy and campaign management, working within the access routes available and the platform's current advertising policies.<\/div><\/details><\/div><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is ChatGPT Ads available in Italy and Europe?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. Ads reached Italy and 30 other European markets in late August 2026, and self-serve access through Ads Manager opened for those markets shortly after. Availability and access routes keep evolving, so we verify current conditions before every activation.\"}}, {\"@type\": \"Question\", \"name\": \"Where do the ads appear?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Below ChatGPT's answers, clearly labelled as sponsored and kept separate from the response itself. Paying does not change what the model says.\"}}, {\"@type\": \"Question\", \"name\": \"Who can actually see the ads?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Ads can be shown to Free and Go users. Paid tiers, accounts identified as under 18 and temporary chats are excluded, so advertising reach is smaller than ChatGPT's overall audience.\"}}, {\"@type\": \"Question\", \"name\": \"Do you buy on CPC or CPM?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Both are supported, along with an optimized cost-per-click objective for conversion goals. The choice depends on whether you are buying reach, clicks or measurable actions, and we usually start with a structure that lets us compare.\"}}, {\"@type\": \"Question\", \"name\": \"Does targeting work with exact keywords?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. Advertisers supply context hints describing conversations, themes and relevant terms. They are not exact-match keywords and they do not guarantee placement in any specific conversation.\"}}, {\"@type\": \"Question\", \"name\": \"What about privacy and the GDPR?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Advertisers receive aggregated reporting and do not see conversations, history, memory or personal data. In the EEA personalized targeting is limited, so relevance comes mainly from the context of the current conversation.\"}}, {\"@type\": \"Question\", \"name\": \"What can be measured?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Impressions, clicks, spend, CTR, average CPC and CPM, and conversions. We add UTM taxonomy and conversion tracking so the data reconciles with your own analytics rather than living in a silo.\"}}, {\"@type\": \"Question\", \"name\": \"Are you an official OpenAI partner?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No, and this page makes no such claim. We provide independent strategy and campaign management, working within the access routes available and the platform's current advertising policies.\"}}]}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f366421 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f366421\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f6385d9 ot-flex-column-vertical\" data-id=\"4f6385d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62dc0336 elementor-widget elementor-widget-heading\" data-id=\"62dc0336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Should you be advertising inside ChatGPT yet?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b90b7c elementor-widget elementor-widget-text-editor\" data-id=\"38b90b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align:center\">We start from objectives, margins, demand, funnel and the data you already have. Then we tell you where to test, with what logic, and how the result will be measured. If the answer is not yet, you will hear that too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390ab986 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"390ab986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.yourdigitalweb.com\/en\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to YourDigitalWeb<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4c5b7 elementor-widget elementor-widget-text-editor\" data-id=\"6eb4c5b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align:center;margin-top:30px;font-size:13.5px;line-height:1.7\">YourDigitalWeb is an independent SEO and digital marketing studio with offices in Milan, Parma and California. We are not an official OpenAI partner. ChatGPT Ads is in beta: availability, formats and policies can change, and we verify current conditions before any activation. Information on this page was checked on 8 September 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CHATGPT ADS &middot; ITALY &amp; EUROPE Be there at the moment people decide, inside ChatGPT ChatGPT Ads opened a new advertising surface built on conversation, context and intent. YourDigitalWeb designs the strategy, writes the creative, builds the landing pages and runs the campaigns, with measurement you can act on. &rarr; Campaign strategy, structure and setup [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"folder":[],"class_list":["post-10375","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/pages\/10375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/comments?post=10375"}],"version-history":[{"count":4,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/pages\/10375\/revisions"}],"predecessor-version":[{"id":10388,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/pages\/10375\/revisions\/10388"}],"wp:attachment":[{"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/media?parent=10375"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.yourdigitalweb.com\/en\/wp-json\/wp\/v2\/folder?post=10375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}